There are two ways to combat the sale of gold, the first would be for AGS to sell their own token like wow does so they who are the authors of the game would get income.
and the second is that they, the Moderators, go to the gold selling pages, ask for a minimum amount of gold and wait for the character of the coin seller who is going to deliver the gold to contact them and at that moment when I contacted them, they already know the name of the character so only then can the Moderator be disconnected so as not to finish the delivery or at that very moment,
They could take three measures: the first, take away the gold, that is, withdraw the character’s funds and give him a first warning to stop doing that activity or his account will be permanently banned, and the second is to freeze any means of trade. for a defined time, and third, in the case of repeat offenders, permanently ban the account or use the third measure permanently.
On the pages where they sell gold, a specific amount of the available stock is requested and you write the name of your character to whom you want the gold to be delivered, the DEVS or New World Moderators could make the purchase but not specify the delivery and when. delivery and only the name of the character of the mule account or bank account with which the gold deliveries are made is known. And since they are never going to deliver the gold, the devs and mods would get their money back and could carry out this activity of banning bank accounts and mules and thus end the sale of gold once and for all, because they would cause them enormous economic damage for That these companies would lose the account, the time and resources of their collaborators who cultivate within the game, it would stop being profitable.
They could also register as a seller on those pages and post that they have an infinite amount of gold and see who buys gold sales and sanction by blocking trading and any in-game trading measures as a warning.
It’s harder to tell who the bots and players are farming gold because they’re mixed with real players, though the biggest indication that they’re just gold-farming players within the game is that they don’t do any content other than just farming. It would be easier to tell who the bots are if there were leaderboards for other gathering professions such as mining, skinning, harvesting, and logging. 
