Here are a few, small suggestions that would make the endgame farming more compelling and diverse. I’ll address them by content type.
Elite Zones
Want to stop Myrkgard, the mines and the pirates on the southern Reekwater the most farmed zones? Make all 60+ zones have the same level of difficulty AND reward. Nobody wants to farm the elite zones on Ebonreach Reach or the Great Cleave because they are just level 60. Make their difficulty and reward the same as Myrkgard and we will use it as an alternative for sure!
World Bosses
Make named bosses more challenging and also rewarding. Name monsters in elite zones should be hard to take down, but they also should give proper reward. Right now a group of 5 is usually enough to take down any named monster in elite zones. Cooperation (and competition, if flagged for PvP!) to kill World Bosses is something that’s really neat in other MMORPGs. You guys just did it with the Monstrous Turkey.
Expeditions
Expedition entry is still pretty expensive. If you want people to do them more often, you gotta make it easier to access them. On my server only a few people farm the materials to enter them and the rest often has to buy the key.
Invasions
Make Invasions scale with the settlement’s level, not with the amount of Corruption nodes shut down. Nobody bothers to hunt down corruption nodes on lower level maps.
Also, increase the number of rewards inside the Chest Reward, sort of like the Group Corruption chests do. Just 1 item that will surely come with a bad roll is not really rewarding.
Wars
Wars could also get the multiple rewards per chest treatment. It’s very limited and it sucks for the company/faction to lose it. If they at least get decent rewards from the chests, they might be better geared for the next time they fight.
Crafting
Allow us to pick both an Attribute modifier and a Perk modifier when Crafting. Right now the amount of bad rolled items you spend a lot of money into is pretty frustrating. The more casual peasants such as myself can never dream of crafting decent gear, due to the amount of money wasted into it until you get a decent combo.
Conclusion
Try to streamline rewards.