This article goes into all the inner workings. Bloomberg: Amazon Game Studios Struggle to Find A Hit
Still surprised all the fanbois, feminists, and “woke” defend this game so hard given the information provided.
3 Likes
Now this is actually an informative and interesting article. Thank you!
For anyone who can’t view it due to the paywall, right-click the link and choose the “Open link in InPrivate window” option. That bypasses the paywall. It’s definitely worth the read.
1 Like
It’s my fault. I’m a blond haired, blue eyed, Caucasian male in a tradititonal marriage with a traditional woman, and we both worship the traditional God of my European ancestors.
I am the root of all evil 
1 Like
That was painful to read. The “author” of the article writes horribly and the article lacks any real information aside from self-promotion.
1 Like
- Clicked article.
- Went to the boys club line to see that it was completely unsupported and just expects the reader to accept it as true just because “you know”
- Dismissed article as trash.
5 Likes
"I saw them like kind of a boys club, you know, it still is.”
wrong, if it was a “boys club” the female models wouldnt be so hideous
1 Like
You can read the Bloomberg article a couple posts above and see the female devs were denied advancement and were ran off.
1 Like
I read the article.
She’s talking about the people working on the engine specifically not the game as a whole.
she like, had nothing, like interesting to like, say.
She used to work on it, doesn’t work there anymore. Amazon bad.
She brought up how their bureaucracy stifled innovation. Pretty clear she was trying not to step on toes too much still.
1 Like
Dream on sunshine…Your in cuckoo land!
That’s easy to answer: You can have female characters with beards, male character with girls haircuts and choose your own pronouns. All the talking points from fanbois, feminists, and “woke” people.
What’s funny, is I think it’s mostly because the game couldn’t be bothered developing a better character creation. So you could call it a happy accident. What’s more interesting is that in game I’ve barley seen any characters that use these features.
2 Likes
It’s the typical corporate pandering to the “woke” crowd for sure. Amazon just cares about nabbing your $40 at the end of the day, they certainly are run like any other big corp.
1 Like
I can get the same one sided whining from insiders on any and every topic/brand/product/business already on YouTube. No need for it this time for me. Meh.
Ahh a marketing employee that speaks about the engine…hmm… 
Nothing more I need to know.
This is what people should take away.
This is also true.
This is what you call “optics”. It certainly “looks” good. The Corporate Machine does not believe in anything. 
Except taking your money.
Now unto itself, this does not make the “awakened” entirely wrong. But it makes them wrong in believing everything within the Corpo world is fine. That superficial changes like being able to select your pronouns in game mean or putting out pride merch annually mean that the company values you, your thoughts, or it’s employees, and is headed in a great direction.
That’s not how you live Punk. That’s not how you fight the power.
1 Like
So the problem with the original article is that the woman in question was asked to talk about the difficulties surrounding the development but that’s something she was obviously going to know nothing about as she was in the marketing department. Her words about being given unlimited budget but then being restricted by board meetings and PowerPoint slides are also not necessarily true for the development and Q&A employees because different departments can have wildly different budgets and guidelines within the same company.
I saw both extremes. Worked at companies with mediocre offerings pumping most of their budget into marketing which had a whole darn dictionary of mandated buzzwords they used in their pitches to trick people into buying from the company. However, also worked at companies where the brand and product were already popular with the target demographic so the money went mostly to developers and customer support to give premium experience to existing clients while the marketing was told to do its best on a shoestring budget.
The “boy’s club” comment was simply in poor taste. It’s an obvious and easy bait in the current climate. As a supposedly senior marketer she should know that ideas can be planted in heads with just suggestions. Saying the place was a “boy’s club” can mean anything from women not feeling as listened to as men to women being sexually harassed or even assaulted with the higher ups doing nothing about it. Using the phrase but not elaborating leaves it to the readers’ imagination so everyone can be outraged in accordance to their own sensibilities.
If someone doesn’t want to talk about such issues (for whatever reason) then they shouldn’t talk about it. At all. Coyly dropping a buzzword in there isn’t being smart about it. If someone wants to address discrimination they faced or saw others face then they need to actually explain what they mean so there is no room for misinterpreting them but that of course wouldn’t bait people into clicking and getting their pitchforks ready.
1 Like
violent tribalism in a game perpetuating violent tribalism… true enough, carry on…
love your post, +1
1 Like
Like you really need to expand your reading material if you found this article interesting at all.
1 Like
That’s the article people should be reading. Could get sued for some of that, probably.
I’m always a bit dubious in anything an “ex” has said, it’s rarely the full story as being an “ex” usually means they had some kind of angst to start with.