I read the article.
Sheâs talking about the people working on the engine specifically not the game as a whole.
she like, had nothing, like interesting to like, say.
She used to work on it, doesnât work there anymore. Amazon bad.
Thatâs easy to answer: You can have female characters with beards, male character with girls haircuts and choose your own pronouns. All the talking points from fanbois, feminists, and âwokeâ people.
Whatâs funny, is I think itâs mostly because the game couldnât be bothered developing a better character creation. So you could call it a happy accident. Whatâs more interesting is that in game Iâve barley seen any characters that use these features.
Itâs the typical corporate pandering to the âwokeâ crowd for sure. Amazon just cares about nabbing your $40 at the end of the day, they certainly are run like any other big corp.
I can get the same one sided whining from insiders on any and every topic/brand/product/business already on YouTube. No need for it this time for me. Meh.
This is what you call âopticsâ. It certainly âlooksâ good. The Corporate Machine does not believe in anything. Except taking your money.
Now unto itself, this does not make the âawakenedâ entirely wrong. But it makes them wrong in believing everything within the Corpo world is fine. That superficial changes like being able to select your pronouns in game mean or putting out pride merch annually mean that the company values you, your thoughts, or itâs employees, and is headed in a great direction.
Thatâs not how you live Punk. Thatâs not how you fight the power.
So the problem with the original article is that the woman in question was asked to talk about the difficulties surrounding the development but thatâs something she was obviously going to know nothing about as she was in the marketing department. Her words about being given unlimited budget but then being restricted by board meetings and PowerPoint slides are also not necessarily true for the development and Q&A employees because different departments can have wildly different budgets and guidelines within the same company.
I saw both extremes. Worked at companies with mediocre offerings pumping most of their budget into marketing which had a whole darn dictionary of mandated buzzwords they used in their pitches to trick people into buying from the company. However, also worked at companies where the brand and product were already popular with the target demographic so the money went mostly to developers and customer support to give premium experience to existing clients while the marketing was told to do its best on a shoestring budget.
The âboyâs clubâ comment was simply in poor taste. Itâs an obvious and easy bait in the current climate. As a supposedly senior marketer she should know that ideas can be planted in heads with just suggestions. Saying the place was a âboyâs clubâ can mean anything from women not feeling as listened to as men to women being sexually harassed or even assaulted with the higher ups doing nothing about it. Using the phrase but not elaborating leaves it to the readersâ imagination so everyone can be outraged in accordance to their own sensibilities.
If someone doesnât want to talk about such issues (for whatever reason) then they shouldnât talk about it. At all. Coyly dropping a buzzword in there isnât being smart about it. If someone wants to address discrimination they faced or saw others face then they need to actually explain what they mean so there is no room for misinterpreting them but that of course wouldnât bait people into clicking and getting their pitchforks ready.
Iâm always a bit dubious in anything an âexâ has said, itâs rarely the full story as being an âexâ usually means they had some kind of angst to start with.
The real problem is that theyâre bringing their wokeness to an MMO.
When I first played MMOs back with Dark Age of Camelot or World of Warcraft, people generally left their real lives outside the MMO.
Today, with this woke culture, itâs like these people think that everything they do, every person they interact with, has to be on a âwokeâ basis.
So here I see all these posts for guild that entertain a particular identity group - and Iâm thinking what the hell - this is an MMO - a totally virtual world with nothing that has anything to do with reality.
This is, in fact, why I like to relax and play a little bit before going to bed.
I think this whole âWokeâ movement is headed for a hard-reckoning with reality as they find out that the world has not, doesnât, and will not function in the way they are âreimaginingâ it to.