TL;DR: PTR systems provide a net negative impact on the game as a whole. They reduce hype, and harshly affect player engagement prior to the associated patch dropping.
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Much of marketing in game development is curating effective and well timed hype about the game, its release, patches, and upcoming content. In order to do this effectively, the delivery of information to the playerbase needs to be tightly controlled and done in a calculated manner that maximises the excitement around the new content, without sacrificing the current contentās relevance.
The introduction of a PTR is a (sadly) standard thing to do nowadays as it makes development cheaper, using unpaid players to do your final testing stages for you. But itās not only wrecking any kind of hype your team could properly implement, itās also making your existing content mostly irrelevant between the date of the PTR and Retail release.
Iād suspect if you look at your server data on player actions, trade post listings, etc. and cross-reference them with your announcements and PTR releases, youād see a sharp decline in player engagement relevant to the the content youāre changing.
My personal example is working really hard to max out weaponsmithing, have all 3 trophies, all the gear, everything. Itās cost me a considerable amount of gold, and thus a considerable investment of my play time! I was about to begin trying to craft 600GS items, only a few thousand gold away from the 3rd and final house; but I stopped, like 2000 gold short of the finish line as soon as the latest changes were mentioned. Iām not one personally to read spoilers, I honestly hate them as they just rip out all the excitement of new things for me, I donāt watch movie trailers, and I donāt play on PTRās. At the same time, Iām at a significant disadvantage being completely blind, so I have to read some of the relevant info. This sours the whole thing for me honestly, I feel like thereās no point continuing my weaponsmithing work until the patch drops, I donāt want to do stuff thatās about to be made worthless, and I donāt want to go on the PTR and basically cheat mode my way around the game.
A PTR is playing a game with cheat mode on, before the release date. I refuse to accept there is a net benefit to your studio from the minor surface level cost saving of proper QA testing, or analysis of design choices that youāre asking a few thousand random players to do for you like New World is an open source design project (wtf). I would love to (although Iām very aware Iāll never be able to) see the data to demonstrate if Iām right or wrong.
Cheers,
Husky (Dr Squirrel)
