The world in this game is incredible, it’s such as shame the end game has become doing the same instance over and over.
Chest runs was a great way to find world pvp, but since you don’t get umbral from it anymore not as many people do it.
PvP quests has a lot of potential and was honestly better before the change a couple months back (imo). Now that they are so split, the chance of seeing other players is lower.
It would be cool if there was a special area in the world that naturally attracted players to it. The area could have gathering nodes, chests, be PvP only and have daily quests to kill other players within the area, etc. (just a suggestion off the top of my head).
Another cool thing would be to have rare mini bosses around the world that award umbral shards.
I didn’t put much thought into these ideas so feel free to share your ideas in the comments. But basically my point is there should be more open world content. Not only does it encourage more world pvp, but like I said the world is incredible and there should be more reasons to explore it