In order to stop people from alarm clocking towns into conflict at 5 in the morning to avoid PVP; companies that hold land should be able to set a time slot in which the influence bar can be pushed with quests.
With the news that more PVP missions are being added this would make pushing influence a server event, where the zergs are still spread across several different mission spots and people cant avoid PVP to push towns to conflict.
Companies will burn out (ours is already getting there) if we keep having to run PVP missions for several hours every day, or getting pushed to wars several times a week. The PVP missions themselves are repetitive and simply not fun as well.