Razer makes peripherals that are RBG integrated. Many PC gamers enjoy having fully flushed out RGB set ups. With Razer’s products, there are many games that utilize their RGB lighting effects and synchronize them with in game events and actions.
For example, in the Sims 4, your chroma lighting will change colors based off what mood your Sim is in (mad=red, flirty=pink, happy=green). This is another way to feel fully immersed in the world.
Some other games that utilize Razer Chroma are FrostPunk, Life is Strange, Dota2, OutRiders, Baulders Gate, Apex Legends (does a fabulous job of RGB integration and may be the best example of this), OverWatch, Hitman2, CoD BO2, and StarDew Valley.
Having New World be able to synchronize our lighting based off our actions, abilities, area, territories, invasions/war, etc would make such a unique and interactive/immersive experience that would elevate the feeling of the game to be more premium like these other high end games that are currently using this integration as well.