I love this game and think it has great potential to be close the level of WoW or GW2.
But the problems I see are not of the game but how the updates and patches are applied. For example the release of the Heart of Madness “expansion” is a welcome addition to the gameplay. But the ingame issues still persist and are half the time are either game breaking or just so frustrating that players quit playing.
If you as in the developers want this game to survive and hopefully become a staple in the MMO community. I would highly suggest that you stop all progress on any new and upcoming content, and focus all development into bug fixing and patching the current slew of issues plaguing players.