To start this off, I think everyone should be able to enjoy the benefits of your faction controlling a zone. We already get reduced fast travel costs, tax incentives, etc. However, unless your company actually controls that zone, you miss out on the entirety of the real cake, the gold.
Influence System: Let me tell you the story of my companies, and many others, plight with this system. We run the largest company(ies) as Marauders on our server. We run or largely participate in every war, we organize most of the PvP influence pushes and generally have the majority. Every single time for the last week (except for once) we push a territory into conflict only to lose the bid to a 10 man company and the three people within who decided to help. Each time they ask our company to run or largely help with the war. I understand AGS wants an even playing field, but it is ridiculous in my opinion that our 50 man group should lose a bid to 3 people who weren’t even running with us.
Honestly, there should be a minimum amount of people from a company along with the 10% influence to be able to declare war and put a bid in. What is even more annoying is what follows.
Territory System: The only two territories in the game as of this moment that are actually worth owning are Everfall and Windsward. Plain and simple. It has been like that since Alpha testing and I am willing to bet that is the case on 99% of the servers out there. They are central territories that make the most sense to buy a house in and use as a hub, which is why they rake in hundred of thousands of gold a week if not more.
Owning any of the other territories causes more issues and harm than good. The upkeep is very costly and no one, especially at this point of the game where people are level 60 actually use those towns for anything but a fast travel point. They literally cost more gold to upkeep than they generate.
Looping in the influence system, let’s say that small company manages to win the war with other companies’ help. What do those other companies get? A few hundred gold and azoth, faction rep and tokens, and a gear cache that often has poor loot in it. That company now has Everfall or Windsward for example and will rake in all the gold for the effort of other companies. Sure, another faction will likely throw it into conflict again soon. But defense in a war is literally a faceroll. It is too easy.
If a company owns a settlement, there needs to be incentives for the other companies within that faction to keep control of it. I understand and know of the minor incentives like azoth and taxes, but in the end, those are so minuscule it doesn’t really matter. It is a common discussion within every company whether to help defend a territory or not so that they can possibly have the chance to take it for themselves if the governing company loses. That isn’t playing as a faction and it is what the current system encourages.
