Not just establishing market presence, I feel as if it is likely that they want to show that their AWS servers in line with Lumberyard (now renamed to something different), can sustain multiple hundreds, even up to 2250 players as of right now, within a single world.
Making it of interest for other companies to make use of this.
Beyond that, Richard Lawrence has also suggested to see New World be offered on Luna, Amazon’s cloud gaming service. As such, it could likely become a package deal for Amazon. Subscribe to Luna, get New World access. Making it another platform to drive sales in for Amazon.
Knowing consumers, the linked platform rewards, helps drive players to Prime as well as Twitch. All in additional benefit to Amazon.
Ever heard of the old saying, “any publicity is good publicity”?
People are still massively hearing about this game. Good or bad, it’s irrelevant in the long run. It’s being spoken about.
Just look at Cyberpunk 2077 for example. Despite its issues at launch, in 2021 it’s STILL projected to reach over FOUR MILLION sales. That in addition to the whopping 13 million sales in Q4 2020, despite all bad press. With roughly 5 million on Steam pre-ordered. And know the best of it all? Peak player count for Cyberpunk 2077 didn’t even match New World’s.
We as a community have no idea on the total ‘box’ sales for New World. But going by concurrency alone and known figures from other titles, I wouldn’t be surprising with somewhere in the 6 - 7 million ballpark. Even after a Steam cut, AGS would already have netted quite some revenue in that case. Meaning that they can afford to continue working on this. Produce more content, work on paid DLC as well, keep improving the midgame content to lure in new consumers. There’s ample of money to be made here.
Even right now during the Steam sale period, on my relatively dead server I’ve seen various people in the level 10 - 20 range pop up in the lower level settlements. The bad press isn’t stopping these people. AGS is getting their further revenue.