I don’t advocate for bot-farming just because I state the reason why bot-farmers are making money in the game. Let’s not live in a black-and-white world of “you are with me, or your are my enemy”.
By understanding what makes it possible for bot-farmers to exist, we can figure out how to get rid of them, by attacking their reason of existence.
Bots selling gold for money exist because of a reality that AGS and, apparently, many hardcore players, don’t want to admit: Many people just want to have fun when they play a videogame.
Think that it’s not that they are lazy. They are just middle age adults with families and jobs, that can consider themselves lucky to get a few hours a week of free time to have fun.
They don’t want to spend their valuable and scarce free time doing menial tasks, that unlock fun later.
And I say “valuable”, because in the time they would spend working in a fake videogame job, they could be working instead on their real world job doing overtime and getting lots of money.
So their free time is as worth as the overtime they could be doing instead.
Of course, the conclusion is that by placing timesink obstacles in their wayt to fun, the game is pushing those people to bypass those unfun menial tasks by spending real money to get the stuff done (farm gold, farm materials, etc), so that they can skip to the fun part.
This is not any stupid conclusion I have come to by myself. This is the core business model of all browser and mobile games of recent: “Play for free. But fun costs X (energy/gems/time). Or you bypass that with real money.”
The more inaccessible you make the fun stuff, the more people will want to skip the obstacles, and the more profitable will be for bot-farmers to supply that demand.
I am not stating anything that anyone with a minimum knowledge of how the market works doesn’t know already.
So in order to remove the bot-farmers, AGS needs to take one (or multiple) of these paths:
- Sell materials or gold in the in-game store for cheap, and take the bots out of business by undercutting their prices. This will cause the playerbase to scream “Pay to win!”, though.
- Add a certain bypass to all the menial tasks and requirements so that people can have fun straight away without having to grind for it. Perhaps to versions of PvP and PvE content that doesn’t provide the same rewards as the real thing. Either way, the hardcore playerbase will scream “Stop listening to the carebears!”
